Business Intelligence for Search, AI and Digital Growth.
We don't sell implementation. We don't sell retainers. We provide the independent intelligence leadership teams need to make better decisions.
Most organisations make search and AI decisions without independent evidence.
The people recommending the strategy are usually the same people paid to execute it. Internal teams are too close to see clearly. Boards are asked to approve roadmaps built on incentive, not evidence. Kraft Intelligence exists to sit outside that conflict — and tell you what the data actually shows.
An advisor with nothing else to sell you.
| Agencies | Internal Teams | Kraft Intelligence | |
|---|---|---|---|
| Incentive | Sell more work | Protect the status quo | None — fixed scope, fixed price |
| Objectivity | Limited | Limited | Independent by design |
| Seniority | Account managers | Varies | 15+ years in-house leadership |
| Output | Ongoing activity | Internal reporting | A decision-ready report |
| Commitment | Retainer | Headcount | Fixed engagement, defined end date |
Four ways to work with Kraft Intelligence.
Every engagement is independent, fixed-price, and ends with a decision-ready output — not an ongoing relationship you have to manage.
Intelligence Sprint
A fixed-price engagement to understand what's really happening inside your search, AI visibility and digital growth.
Intelligence Review
A deeper strategic engagement — operating model, maturity, executive interviews and a long-term roadmap.
Fractional Intelligence Advisor
Ongoing strategic advisory, without implementation or delivery. Direct access to challenge your thinking.
Company Intelligence
Independent due diligence on search, AI visibility, brand and digital maturity — before you invest or acquire.
How an engagement works.
Scope
We define exactly what needs to be understood, and why it matters to leadership.
Evidence
Interviews, technical review, search performance analysis, AI visibility review.
Analysis
We identify what is actually driving — or blocking — performance.
Report
A single, decision-ready Intelligence Report, presented directly to leadership.
Roadmap
A prioritised path forward. No obligation to engage us again to act on it.
Fifteen years inside the businesses you're trying to understand.
Adam has spent his career leading search and organic growth from the inside — not advising from the outside looking in. Across fifteen years, he has held in-house leadership roles spanning global enterprise, high-growth scale-ups, and early-stage startups, giving him a working understanding of how digital strategy actually gets made, funded, blocked and shipped at every stage of a company's life.
That range matters. The constraints facing a FTSE-listed travel business are not the constraints facing a founder-led marketplace two years post-launch — and a generalist consultant who has only ever seen one end of that spectrum will misdiagnose the other. Adam has sat inside both, and everything in between: enterprise organisations with multi-layered governance and nine-figure digital revenue on the line; scale-ups scaling a function from three people to fifteen; and startups where he was the entire search function, reporting directly to the founder.
He has managed budgets from five figures to seven, led teams from a single specialist to a distributed group of twelve, and worked inside technology stacks ranging from bespoke enterprise platforms and headless architectures to off-the-shelf CMSs stretched well past their intended scale. He has sat through the board conversation where a roadmap gets cut, and the one where it gets funded — and knows what separates them.
Beyond in-house leadership, Adam has consulted on guidance for the UK Competition & Markets Authority, built and sold independent websites, and built and sold a YouTube channel from zero — giving him direct, practitioner-level experience of organic growth across search, publishing and video, not just theory.
Kraft Intelligence exists because that pattern repeated everywhere he worked — regardless of company size, sector or maturity. Leadership teams making significant decisions without an independent, evidence-based view of what was actually happening inside their search, AI visibility and digital growth. He built this firm to be that view.
TUI
Global, multi-market travel business. Leading search inside a mature, highly governed organisation with significant digital revenue exposure and complex, cross-functional stakeholder alignment.
Trainline
High-traffic, transactional consumer platform where search performance is directly and immediately tied to revenue — every technical decision carries measurable commercial weight.
Checkatrade
Two-sided marketplace balancing consumer search demand with tradesperson supply — local search, trust signals and marketplace-specific SEO dynamics at scale-up pace.
Forbes
Large-scale editorial publishing, where organic visibility depends on content governance, syndication complexity and technical infrastructure operating at genuine volume.
CarNext
Pan-European, multi-language scale-up expansion — building search foundations across markets simultaneously, with resourcing and localisation constraints agencies rarely encounter first-hand.
Virail
Early-stage startup environment building a search function from zero — direct founder access, limited resource, and the discipline of proving impact before scaling investment.
Understood from the inside.
Frequently asked questions.
No. We don't implement SEO work, manage delivery teams, or run retainers. We provide independent analysis and strategic recommendations — what you do with them is your decision.
No. We sit above delivery, not inside it. Many clients keep their existing team or agency in place and use Kraft Intelligence to check their thinking.
Most consultants generalise. Adam has spent 15 years specifically inside search, AI visibility and digital growth — at the leadership level, inside real organisations.
Every engagement is fixed-price, agreed before work begins, and scoped to your situation in a short initial call.